An overview of e-commerce design for buyers

Nowadays online shopping trend is increasing. There are many e-commerce sites or online shopping sites available. There is no doubt that many persons are thinking of starting their own online business. Setting up an online store is not so easy, however.  Find the best web development firm like SPINX Inc which will help you in starting up your business. Think that you are the user and what you will look for in an e-commerce site.

In this article, basic points for e-commerce design are explained. Follow them to boost your business online.

Basic features of e-commerce site

In simple terms, an e-commerce site includes many products and services for sale, where people can browse all products, can buy and pay via payment gateways online.

An online shop includes:

• Product catalogue where all products have their own detailed page with all information and images.
• Shopping cart where people can add their products which they want to buy at the same time.
• Product search facility if users want to search what they are looking for.
• Check-out gateway which includes delivery details and other product information which is selected by the user.
• Back-end admin to monitor all transactions and user information.

A web solution company which you have selected will place these all features on your website. It will also give suggestions for making the site user friendly.

Features of online shopping site

It is very complex to create an online shopping website. The site should be easy to browse and to manage. You should be transparent in your web development firm to make this task as simple as possible. Sometimes one error in the website may turn off your users.

Graphics: This is a very important aspect. Product images or other images should be qualitative and website layout should have a proper look. If product images are not clear, you will get fewer users. Layout and color scheme should be clear for users. The focus must be on products and not on Flash layout.

Software for shopping cart: This software should have all facilities included search product, add and save products information which is selected by user in shopping cart, facility for managing inventory, delivery information etc. All this information should be discussed with your developer.

Payment options: Most common option is PayPal. But many e-commerce sites are now using secured Visa options, COD (Cash On Delivery) etc.  Some of them are accepting credit cards too.

Client testimonials: Place your client’s feedback on your website. By doing this, use can get trust in your site. Many websites are now including product review option where buyers can place product review.

Being social: This is a marketing tool which permits users to share product information on social networking sites like Facebook, Twitter, LinkedIn etc. This will help you to get more users to your websites and turn them into true clients.

So if you are going to start your own e-commerce business, consider these points. Hope this article will help you!!!

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Posted in: Custom web design,Ecommerce Solution,Web application design,web design service,web development,Website development,Website development company

Customer acquisition and customer experience in e-commerce venture

E-commerce! The word spells a billion dollars, because I’m aware of its potential. When e-commerce comes to my mind the first thing which strikes me is “customer”. Only the e-commerce entrepreneur knows the importance of customers/subscribers and how to get them. As I have a little experience in e-commerce startups I would like to share my knowledge with those folks who are e-commerce savvy.

An e-commerce venture is all about analysis and subscriber hence you will have to do proper homework before launching. If you have reached this stage then it is vital that you have knowledge of customer acquisition and customer experience. So, let’s understand it in-depth.

What do you mean by customer acquisition?

Online retailing is a business where you have to be ready for surprises, be they good or bad. It is possible that you will gain more subscribers in a short time but it is also true that you will not get your desired subscriber base for a long time. Once you gain your subscriber base, then customer acquisition comes into the picture. At this juncture you have to be ready with your marketing and sales plan. You must know how you have to play with those subscribers, how you have to give them the best offer so that they will buy repeatedly from your website.
After getting the desired subscriber base, it’s up to you how to get the maximum from it. Here I have listed some points which will help you in acquiring customers.

Take advantage of the ‘Free’ word

It is quite natural that when we see the “free” word we get excited and visit that website. In e-commerce business, take a full advantage of it if you want to acquire more subscribers. “Get subscribed and get discount”, this motto will definitely turn your user into your potential customer.

Social media is all yours

Social media is a platform where you will find numerous people and this gives you a great opportunity to turn them into potential clients. Adopt various strategies of social media optimization and always take the help of your friends and relatives who are in your network.  

What do you mean by customer experience?

Customer satisfaction is a major part of success in an e-commerce venture. How do you know what keeps your customers happy? It is only possible when you see things from the customer’s perspective. Imagine that you are a customer and then think what things make you happy. Implement those thoughts on your e-commerce website. 

On time product delivery along with shipping and smooth transaction will create a good user experience. Always focus on those areas and try to make it as easy as possible. Below are some points which will help you to create that user experience.

The website is a primary interface

Online retailing fully depends on the website hence it is a primary interface between you and the user. Make a user-friendly website which has a personal touch and an unforgettable surfing experience. In an e-commerce website, you have to mention number of products and so you have to take care of its usability otherwise it will create a cluttered website.

Ask for feedback

Satisfaction is not easy to quantify and it cannot be measured; you can only measure the users’ experience when you ask them about their buying experiences. It will also help you to create a better product and a more user-friendly website.

In an e-commerce venture you will only achieve success if you have a big number of subscribers. So customer acquisition is the most important part of such an enterprise.
I wish to know how you plan to acquire your customers for your ecommerce business.

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Posted in: Ecommerce Solution,Ecommerce web design,Ecommerce Website Design,Website development company

Retain customers by providing best ecommerce solution

In ecommerce business if you want to reach at the skies then you must have some strategies which make your business successful. Customer’s retention is the most important factor in the ecommerce business which helps you to get success. In the online world, you don’t have an opportunity of talking with your customers by face to face. You have to satisfy them only by your website and customer support team. Handling a customer support process is not easy because it is a very lengthy process where customers fill the inquiry form then that inquiry comes to your customer support team and then they follow these inquiries. This whole process is very time-consuming and costly.

Retaining a customer is too important in ecommerce business because ecommerce is not a onetime sell/purchase system. If you want to make good revenue then it is necessary that customers will keep purchasing from your ecommerce website. If customers will face some problem in this process then they will never visit your website again so you have to make such platform where customers will sort out their problems. By providing best ecommerce solution in terms of customer support you can retain your customers. You have to make your website as a customer care executive which takes all the queries of customers and try to solving out it as soon as possible.

Create ticket system in your website

Ticket system is easiest way for handling the customer’s query.  In ticket system customer will raise their query by filling up the ticket form. This ticket form will goes to the customer support team and then they look after to the customer’s query. It is so simple way to handle the query in short time. Also, it is cost effective as it doesn’t require any specific resource for it. You can simply integrate it in your website.

Get connected with customers

You can simply do this by providing online chat option in website. With this functionality customers will simply chat with one of your customer support executive and get the solution on the spot with more effective way. Chat option will definitely increase your sales figure because customers will get their solution within few minutes and that way they feels one type of relaxation and be able to take a decision on purchasing the product. Apart from this your customer support team will get an opportunity of talking to a potential customer.

Provide FAQs

This is also a part of customer retaining as customers will find out the solution of some generic queries by themselves. For providing this feature you have to prepare good FAQs which contain general questions with their proper and short answers.

By providing such facilities to your customers you will definitely get success in retaining them. Also, it creates good impression on customer’s mind and they believe that your company is one of the best ecommerce solution provider.

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Posted in: Ecommerce Solution,Ecommerce web design

Domain name importance in ecommerce solution

Some experts of online marketing world are saying that domain name plays a big role in getting the maximum exposure from the web. It is quite true because domain name is also one of the most important factors in the SEO; if the domain name is relevant to the business model then Search engines will give a first priority to such domain in search results. In ecommerce platform, website is the only thing from where you can earn your revenue. There are hundreds of ecommerce businesses available in the market place. Some of them are providing almost every products and some are only specific to one or two product.

If you are in the planning of starting an ecommerce business then first you have to acquire a domain name. It is not easy to choose a domain name as it require a lots of research from the different point of view. Ecommerce is all about website so it is too important that your website has a good and unique domain name which can reflect your products and your business theme. In accordance to such things it is so clear that domain name is playing a big role in the success of ecommerce website. As domain name is too important, you have to be focused while selecting it.

An ecommerce solution is become quite easier if you have a good domain name so start doing some research of competitor’s website and their domain name before selecting your domain name so you get some basic idea about domain name, also you can understand that how others select their domain name as per their products and business model. Further I am also going to share you some tips on how to select a domain name for ecommerce website.

How to select domain name for ecommerce website?

Adopt the KISS rule (Keep it simple silly) – Always select short but meaningful domain name so users can easily remember it and also understand the business theme from just your domain name. For example, if you wanted to buy a mobile phone then which site you prefer from below.

A.      www.mobilephones.com

B.      wwwjackmobiles.com

It is quite obvious that many users prefer option A because it produces the main objective of the website from domain name.

Pick .com extension - .com extension is a sign of business website so in ecommerce website you must have to select .com extension. Also, .com extension insists to be of global platform so if you have .com extension of domain name for your ecommerce website then you are not bound to any specific region.

Keyword included – Never choose a domain name with your own name or some funky names because it impacts a bad impression on user’s mind and also they don’t believe the authenticity of your ecommerce website. Choose domain name which have your targeted keyword or product name as it is good from SEO point of view and also users can easily justify and identify your website.

A Perfect domain name will lead your business at the next level so keep the above things in your mind while choosing a domain name for your ecommerce website. Always do in depth research before selecting a domain name for your ecommerce business so you will get the best ecommerce solution.

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Payment Gateways - A hazardous thing in ecommerce solution

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Ecommerce solution for Low-priced goods

As we all know that ecommerce is all about trading and this trading is happening through online medium. There are various business models of ecommerce. You can find giant companies like Amazon, buy.com and snapdeal.com also there are small-cap companies in ecommerce business. As in ecommerce there is a one mediator who takes care of all your financial transactions and this mediator is a Payment Gateway. By this payment gateway you can able to sell your product in the online world, so it is too important that you have a first-class Payment gateway. Big companies have a huge budget for expanding and promoting their business so payment gateway has not become a roadblock for their business. Small-cap and startup companies have a limited budget so here the problem takes its place.

There are many ecommerce business models; if you are in a business of low-priced goods selling then it is quite difficult to find out the perfect eCommerce solution. As I said that Payment Gateway is the thing which handles all the trading in ecommerce hence it is compulsory that you have at least one of it. Generally a Payment gateway provider’s revenue model is dependable on your selling figures. As high your website sells products as high they earn, means they charge as per transaction and this charge they can deduct from goods price.

Here comes the main problem when you are in an ecommerce business and your product prices are less than $5 to $10. In this case Payment gateway will not charge you low but they will charge you as per their standard rates so in the end you didn’t get anything in terms of profit.  A perfect ecommerce solution for this situation is that you have to choose a payment gateway which provides a service at cheap price.

A revenue model of ecommerce business is completely dependable on the transactions but you will only earn revenue in ecommerce if the transaction is high. Customer acquisition is a thing which plays a big role in ecommerce revenue model. If your customer acquisition is high and your transaction is low then you never earn a single penny from your ecommerce business. If you have high priced products in your ecommerce website and transaction will happen on those products then only you can earn some revenue hence it is most important that you are completely aware with such things before you are going to start your ecommerce venture.

In such low-priced product’s business you have a one benefit that if you didn’t have a credit card option in your payment gateways then it is fine because for purchasing such low-priced products people will not go to use their credit card they can simply choose cash on delivery (COD) option. This benefit will definitely help you in finding the cheap payment gateways because usually payment gateways charged you high when they provide the credit card option.

I would like to say that if you are starting an ecommerce venture and if you don’t have any knowledge about it then you must have to consult someone who has experience in the ecommerce sector. Take advice from he/she and then plan your business plan accordingly.

At this moment in time an ecommerce is an exceptional opportunity for doing a business but you have to take care of such things and get the best ecommerce solution so you can earn some bucks otherwise at the end of day your ROI will be Zero.

Additional resource:-

Payment gateways – A hazardous thing in ecommerce solution
Get Ecommerce solution from professionals

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Posted in: Ecommerce Solution,Ecommerce Website Design

Payment gateways – A hazardous thing in ecommerce solution

“In the end payment is everything”, this is the wish of ecommerce solution provider. In today’s scenario ecommerce is like an open window of business opportunity. A recent research shows that ecommerce business is rising so quickly than other business sector. In this cutting edge rivalry; an ecommerce solution providers want that their each User convert into customer. Somehow this is not possible because every user would not be purchaser they may only come at website for just gathering the product information. This is the matter of customer interest but if the user gets interested in any product and want to purchase it then it become a matter of payment gateways.

Here I called payment gateways a Hazardous because of it is a most important factor of ecommerce platform. If your payment gateways are good then you don’t have to worry about it but if it is not then it becomes hazardous for you. Payment gateways are the one who brings money to you. The whole working structure of payment gateways is like,  if the customer place an order for any products then he have to click on a “Buy now” button and then have to fill out the necessary information like his address where the product has to be shipped, contact number, email ID, credit card information, etc. After this he will be redirected to a payment gateway’s website where he finds a choice of payment options like cash on delivery (COD), Credit card, Net banking, etc. He has to select one out of it and has to proceed, once he will confirm the order, Product price has been deducted from his bank account by payment gateways and then payment gateway will deduct its transaction charges from this money and shift the rest amount to your merchant account.

This process is very difficult to understand, so let’s make it simple. You can understand it by below image which shows payment gateways working method.

 

Impacts of payment gateway on ecommerce business

We all know that without payment gateway we can never do ecommerce business so we can say that payment gateways are a heart of the ecommerce business. If the payment gateway which integrated in your website is good then you will definitely lead your ecommerce business to the next level but if it is not good then it will lead your business to the failure. Below are some aspects of payment gateway which will play a big role in ecommerce business.

1. Payment gateway’s one time deposit – This aspect will affect on startup of ecommerce venture. At the very first time when you integrate payment gateway at that time payment gateway provider will take a deposit which will non-refundable.
2. Transaction charges – Every payment gateway provider has different transaction charges. If your payment gateway provider’s transaction charge is high then it will directly impact on your revenue. It will also impact on your customer acquisitions.
3. Tie-ups with banks - It is not necessary that every payment gateway provider has tie-ups with every bank hence here we can say that this is one of the loophole.
4. Credit card transaction – Some of the payment gateway provider can’t provide credit card transaction and this is the biggest loophole of such payment gateways because as per surveys it was proven that customers prefer credit card transaction while they do online shopping.

Now the main intention of this article has come up, why it is hazardous? Understand above image and calculate the importance of the payment gateways. Payment gateways are like one mediator which maintain all the financial transactions and gives you a tremendous ecommerce solution. If it is not able to provide its core work smoothly then it becomes hazardous thing in reality. You may lose your customer and wind up your business.

Now, which payment gateway are you going to integrate in your ecommerce website?

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