Saturday, 26 May 2012

Domain name importance in ecommerce solution

Some experts of online marketing world are saying that domain name plays a big role in getting the maximum exposure from the web. It is quite true because domain name is also one of the most important factors in the SEO; if the domain name is relevant to the business model then Search engines will give a first priority to such domain in search results. In ecommerce platform, website is the only thing from where you can earn your revenue. There are hundreds of ecommerce businesses available in the market place. Some of them are providing almost every products and some are only specific to one or two product.
If you are in the planning of starting an ecommerce business then first you have to acquire a domain name. It is not easy to choose a domain name as it require a lots of research from the different point of view. Ecommerce is all about website so it is too important that your website has a good and unique domain name which can reflect your products and your business theme. In accordance to such things it is so clear that domain name is playing a big role in the success of ecommerce website. As domain name is too important, you have to be focused while selecting it.
An ecommerce solution is become quite easier if you have a good domain name so start doing some research of competitor’s website and their domain name before selecting your domain name so you get some basic idea about domain name, also you can understand that how others select their domain name as per their products and business model. Further I am also going to share you some tips on how to select a domain name for ecommerce website.
How to select domain name for ecommerce website?
Adopt the KISS rule (Keep it simple silly) – Always select short but meaningful domain name so users can easily remember it and also understand the business theme from just your domain name. For example, if you wanted to buy a mobile phone then which site you prefer from below.
A.      www.mobilephones.com
B.      wwwjackmobiles.com
It is quite obvious that many users prefer option A because it produces the main objective of the website from domain name.
Pick .com extension - .com extension is a sign of business website so in ecommerce website you must have to select .com extension. Also, .com extension insists to be of global platform so if you have .com extension of domain name for your ecommerce website then you are not bound to any specific region.
Keyword included – Never choose a domain name with your own name or some funky names because it impacts a bad impression on user’s mind and also they don’t believe the authenticity of your ecommerce website. Choose domain name which have your targeted keyword or product name as it is good from SEO point of view and also users can easily justify and identify your website.
A Perfect domain name will lead your business at the next level so keep the above things in your mind while choosing a domain name for your ecommerce website. Always do in depth research before selecting a domain name for your ecommerce business so you will get the best ecommerce solution.

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1 comments:

gopi said...

NICE BLOG!!! Thanks for your valuable information, It would be really helpful about ecommerce information Am working in Ecommerce company Bangalore.

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