Online world is now not just for
professional because now it is used by layman also. Extensive use of internet
has raised so many opportunities and industries in the marketplace. Entire
online world is stand on one platform and that platform is website. Website is
the thing which creates an atmosphere of doing a business in the world of
online. In the era of 80s and 90s, websites are mostly used for sharing company
information and the web design is so simple and cluttered. Now, Things are
completely changed as there are many new technologies have been invented and
you and I are very much aware with today’s websites.
Websites of present time are so
attractive and produce functionalities which we never thought about. Below are
some key features which are too important in the website so these features you must have to include in website while website development.
1. First
of all website is represent you and your company in online world so always
provide genuine information in your website. You have to provide some basic
contact details of your company and key persons, so end users can easily
contact you without any hesitation. This will create an authenticity of your
company in user’s mind so always provide physical address, email and phone
numbers of company.
2. Updated
information always attracts the new visitors because users are eagerly
searching latest information. Many websites of present time are running on a
CMS platform so you can add, delete and modify your content whenever you want
without any help of developer.
3. Dedicated
pages of different products and services are making your website more
interactive because from these pages users can find the specific product
information in much better way.
4. If
your website provides any financial transaction systems then you must have to
secure your website with SSL certificate. The SSL certificate will encrypt the
data of users so they don’t have to worry about their data theft. TrustE,
Entrust, VeriSign, etc are the provider of SSL certificate.
5. Navigation
is the most important factor which can attract the users so always makes simple
navigation of your website.
6. With
the increasing popularity of Smartphone and tablet, you must have to be ready
with mobile version of your website so you can also approach those customers
who surfs your website from such devices.
7. Social
Media integration in website will give you maximum exposure because Social
Medias are such platforms from where you can find your desired niches.
8. At
the end choose good web hosting so your website never gets the stuck and users
easily access it with good speed.
Above things are very helpful to
provide a good looking and user’s oriented website. Stay away from “Big banners
for big impacts”. Remember simplicity is always good so please forgo the heavy
banners, Flash and numbers of images because such things only slow the loading
time of website and if the website is poor in loading then users don’t like it.
Also, loading time is one of the affected parameters in the SEO. Website
development is not like a rocket science but you must have to take care of some
basic aspects of it.
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