Wednesday, 19 December 2012

Customer acquisition and customer experience in e-commerce venture

E-commerce! The word spells a billion dollars, because I’m aware of its potential. When e-commerce comes to my mind the first thing which strikes me is “customer”. Only the e-commerce entrepreneur knows the importance of customers/subscribers and how to get them. As I have a little experience in e-commerce startups I would like to share my knowledge with those folks who are e-commerce savvy.

An e-commerce venture is all about analysis and subscriber hence you will have to do proper homework before launching. If you have reached this stage then it is vital that you have knowledge of customer acquisition and customer experience. So, let’s understand it in-depth.

What do you mean by customer acquisition?

Online retailing is a business where you have to be ready for surprises, be they good or bad. It is possible that you will gain more subscribers in a short time but it is also true that you will not get your desired subscriber base for a long time. Once you gain your subscriber base, then customer acquisition comes into the picture. At this juncture you have to be ready with your marketing and sales plan. You must know how you have to play with those subscribers, how you have to give them the best offer so that they will buy repeatedly from your website.
After getting the desired subscriber base, it’s up to you how to get the maximum from it. Here I have listed some points which will help you in acquiring customers.

Take advantage of the ‘Free’ word

It is quite natural that when we see the “free” word we get excited and visit that website. In e-commerce business, take a full advantage of it if you want to acquire more subscribers. “Get subscribed and get discount”, this motto will definitely turn your user into your potential customer.

Social media is all yours

Social media is a platform where you will find numerous people and this gives you a great opportunity to turn them into potential clients. Adopt various strategies of social media optimization and always take the help of your friends and relatives who are in your network.  

What do you mean by customer experience?

Customer satisfaction is a major part of success in an e-commerce venture. How do you know what keeps your customers happy? It is only possible when you see things from the customer’s perspective. Imagine that you are a customer and then think what things make you happy. Implement those thoughts on your e-commerce website. 

On time product delivery along with shipping and smooth transaction will create a good user experience. Always focus on those areas and try to make it as easy as possible. Below are some points which will help you to create that user experience.

The website is a primary interface

Online retailing fully depends on the website hence it is a primary interface between you and the user. Make a user-friendly website which has a personal touch and an unforgettable surfing experience. In an e-commerce website, you have to mention number of products and so you have to take care of its usability otherwise it will create a cluttered website.

Ask for feedback

Satisfaction is not easy to quantify and it cannot be measured; you can only measure the users’ experience when you ask them about their buying experiences. It will also help you to create a better product and a more user-friendly website.

In an e-commerce venture you will only achieve success if you have a big number of subscribers. So customer acquisition is the most important part of such an enterprise.
I wish to know how you plan to acquire your customers for your ecommerce business.

Everything you need to know about Flash based website

If you are surfing a website then what will you expect from it? I prefer user-friendly websites, good and informative content, meaningful images, simple navigation and good graphics. If all these are found in a website then we can say it is a good one. But it is also true that it is difficult to incorporate all these features in one website because a website is generally created to suit a particular business theme. Thus giving a best user experience in the website is very difficult but not impossible because you can do it through the Flash website.

What is Flash website?

We can define Flash website as an interactive website because it has videos, animations and images. If you want to make a website which has animations, videos and images which will work together, then Flash website is there for you.

Though Flash website is an excellent way to create an attractive website it has some limitations. Let’s see what’s good and what’s bad in a Flash based website.

Good things about Flash based websites

Interact with users 

Imagine you have a website which will talk to your users! This will definitely provide the best user experience. Through the Flash website you can create such a website which will act like a ‘talkative’ website. You can easily create a contact us or inquiry form which will be great from the usability perspective.


It is one of the most helpful factors of Flash in that you don’t have to do cross browser compatibility. Flash coding will remain the same in all browsers and hence you will not have to worry about different browsers coding and CSSs.

Power of expression

You can easily use any of the animation styles in the Flash website hence it will be easy for you to convey all messages in an aesthetic way. People love to see something new and attractive and if you have a flash website then you will be able to provide the same at any point of time.

Bad things about Flash based websites

Flash player is a must

This is one of the biggest hindrances of Flash. If users wish to surf the Flash based website then they must have to install the Flash player in their browser. Without this users cannot see the Flash website and so they may avoid it because not every user will necessarily want to download the flash player.

Search engine optimization

Many search engines are not able to index the content which is in the Flash. This will directly affect your website ranking and traffic this is because if the content cannot be indexed by search engines then how will your website rank high in search results? In the last couple of years, it was predicted that Google has started to index the Flash content but still it is in the predicted mode and no one has the exact answer to it.

Slow loading

Flash website loads slowly because of the initialization of Flash player and image. Users thus will get frustrated and switch to another website. 

When do you have to use Flash?

In my experience, you have to use Flash for creating the banner on your website. You can also use it where you have to show statistics, charts or graphs of any product. This content bores users and so if you had used Flash in it it would have  become interactive and users would enjoy it.

Remember it is a high-technological era we are living in; you can only sustain in the market if you have a unique and attractive product.