Be different. This is the unique concept in ecommerce business because you are very much aware with the various ecommerce businesses. There are plenty of ecommerce businesses available in the online world and some of them are giant companies like Amazon. What you think that if users want to purchase any product then they will purchase it from your generic website or from Amazon? Of course, user’s first option for purchasing will be such companies because they provide great service and almost all products. If you really want to lead your business to the next level then you must have to be different from this type of companies. It is quite obvious that we don’t have that much funds for making a company like Amazon but we can do it by bringing some innovations in ecommerce website.
As we all know that in ecommerce all the transaction will happen through only website so here is an opportunity for being a different. You have to bring innovation in your ecommerce web design; there are hundreds of ideas to make a fascinating website.
Imagine that you are hungry and went to the one sandwich shop. That shop’s staff didn’t wear any gloves or hats to protect foods. They don’t know how to make hygienic food.
Next to that shop, there was another sandwich shop which staff was neat and clean and they take care of all the things which makes pure hygienic food.
What will be your decision? How much hungry you are?
Yes, you and I have to take various decisions in our routine life and such things can be applied in the ecommerce business. So you have to take care of your customers needs and must have to know that what they want.
In which part you have to bring innovations?
Content – Innovation in content is too tough because it requires lot of thinking but it is a most important part which can help you in being a different from others. Choose punch line like a story teller of your business. This will really impacts a good impression on user’s mind.
Exploded Homepage! – That means you don’t have to fire crackers in your website homepage but yes you have to create just like it. Remember that homepage is always matters a lot in attracting visitors because it is a first thing of website which falls on user’s eye. That’s why you have to make it as aesthetic as possible. Never create it with so many banners and images because it’s only slowing down the speed of website.
Product placement – At the end of the day your main objective with ecommerce website is the product which you are offering so put the product with proper placement with better images and description.
Website navigation structure – It defines the navigation system of website. In ecommerce website it is most important that users can easily reach at their destination means at their required product page and then after order placement form. Create too simple navigation system in your ecommerce website.
After all there is not any limitation in the innovations so be innovative and try to bring those innovations in your ecommerce web design. Everyone wants something new and interesting. All the best!