If you are surfing a website then what will you expect from it? I prefer user-friendly websites, good and informative content, meaningful images, simple navigation and good graphics. If all these are found in a website then we can say it is a good one. But it is also true that it is difficult to incorporate all these features in one website because a website is generally created to suit a particular business theme. Thus giving a best user experience in the website is very difficult but not impossible because you can do it through the Flash website.
What is Flash website?
We can define Flash website as an interactive website because it has videos, animations and images. If you want to make a website which has animations, videos and images which will work together, then Flash website is there for you.
Though Flash website is an excellent way to create an attractive website it has some limitations. Let’s see what’s good and what’s bad in a Flash based website.
Good things about Flash based websites
Interact with users
Imagine you have a website which will talk to your users! This will definitely provide the best user experience. Through the Flash website you can create such a website which will act like a ‘talkative’ website. You can easily create a contact us or inquiry form which will be great from the usability perspective.
It is one of the most helpful factors of Flash in that you don’t have to do cross browser compatibility. Flash coding will remain the same in all browsers and hence you will not have to worry about different browsers coding and CSSs.
Power of expression
You can easily use any of the animation styles in the Flash website hence it will be easy for you to convey all messages in an aesthetic way. People love to see something new and attractive and if you have a flash website then you will be able to provide the same at any point of time.
Bad things about Flash based websites
Flash player is a must
This is one of the biggest hindrances of Flash. If users wish to surf the Flash based website then they must have to install the Flash player in their browser. Without this users cannot see the Flash website and so they may avoid it because not every user will necessarily want to download the flash player.
Search engine optimization
Many search engines are not able to index the content which is in the Flash. This will directly affect your website ranking and traffic this is because if the content cannot be indexed by search engines then how will your website rank high in search results? In the last couple of years, it was predicted that Google has started to index the Flash content but still it is in the predicted mode and no one has the exact answer to it.
Flash website loads slowly because of the initialization of Flash player and image. Users thus will get frustrated and switch to another website.
When do you have to use Flash?
In my experience, you have to use Flash for creating the banner on your website. You can also use it where you have to show statistics, charts or graphs of any product. This content bores users and so if you had used Flash in it it would have become interactive and users would enjoy it.
Remember it is a high-technological era we are living in; you can only sustain in the market if you have a unique and attractive product.