E-commerce! The word spells a billion dollars, because I’m aware of its potential. When e-commerce comes to my mind the first thing which strikes me is “customer”. Only the e-commerce entrepreneur knows the importance of customers/subscribers and how to get them. As I have a little experience in e-commerce startups I would like to share my knowledge with those folks who are e-commerce savvy.
An e-commerce venture is all about analysis and subscriber hence you will have to do proper homework before launching. If you have reached this stage then it is vital that you have knowledge of customer acquisition and customer experience. So, let’s understand it in-depth.
What do you mean by customer acquisition?
Online retailing is a business where you have to be ready for surprises, be they good...